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24 V is not automatically the better choice. Below about 3 metres and 30 W per run, 12 V modules cost less and you gain nothing from 24 V. The math below tells you exactly where the crossover sits — and it is further out than most specifiers assume.
Voltage drop on a two-wire run:
Where L is one-way length in metres, I is current in amps, and R is the conductor resistance in Ω/m. The factor of 2 accounts for the return path.
Copper resistance at 20°C:
Note that resistance rises about 0.4% per °C — a cable inside a hot sign cabinet at 60°C carries roughly 16% more resistance than the table value.
On 12 V: I = 60 W ÷ 12 V = 5.0 A ΔV = 2 × 5 m × 5.0 A × 0.0132 = 0.66 V → 5.5% of 12 V
Acceptable. Now push to 10 m: ΔV = 2 × 10 × 5.0 × 0.0132 = 1.32 V → 11%. Visible dimming at the far end.
On 24 V: I = 60 W ÷ 24 V = 2.5 A At 10 m: ΔV = 2 × 10 × 2.5 × 0.0132 = 0.66 V → 2.75% of 24 V
Same drop in absolute volts, one quarter the percentage, because the denominator doubled and the current halved. That is the entire argument for 24 V, and it is why drop scales with the square of the voltage ratio when you hold power constant.
Hold power and acceptable drop constant at 5%:
So the practical rule: under 3 m, 12 V. Over 5 m, 24 V. In between, decide on cost.
Here is the failure mode that costs you the job. A 10 m run at 11% drop does not look “11% dimmer.” It looks like two different products installed side by side, because the near end is at full voltage and the far end is not.
Human brightness perception is roughly logarithmic, but in dark-adapted conditions — which is exactly when signage is viewed — a 15% luminous difference between adjacent sections is clearly visible. Customers do not report “voltage drop.” They report “your LEDs are inconsistent,” and it reads as a quality defect even though every module is functioning correctly.
Undersized cable is the most common cause of this, and it is the cheapest thing to fix at design stage.
Choose 12 V when:
Choose 24 V when:
For load sizing before you pick voltage, see the signage load calculator worksheet. For the 200 W unit available in both voltages, see R-200-xx and the 60 W unit for short runs.
Send us your run lengths and module count — we will tell you which voltage and which cable gauge, with the drop figure for each leg. → Request a quote
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